EKORNES

Stressless by Ekornes, the innovative recliner crafted by Scandinavia’s leading furniture producer, went unnoticed by U.S. consumers for years. After restructuring their European marketing efforts and employing a fully integrated marketing program to both consumers and retailers, we introduced this product to mainstream America through compelling magazine and newspaper ads, an addictive national infomercial campaign, and local T.V. and radio spots. A micro-site was built to help support retailers and give them easy access to all marketing materials (http://www.ekornesmarketing.com). In addition, on-going sales promotions targeting consumers while offering retailers incentives successfully elevated the Stressless brand and increased sales -- a synergistic solution.