ROYAL-PEDIC

At first, it was only a select few were aware of the quality sleep that Royal-Pedics Healthy Mattress could offer professional athletes, presidents, royalty and celebrities. Wanting everyone to benefit from its organic materials and superior construction, we focused our marketing efforts on creating a stronger brand. By redesigning the company catalog and website, we were able to effectively convey their luxury image to consumers and interior designers. The showroom displays, posters and dealer support program reinforced that message making an impact in sales volume. By redesigning the company catalog and website (http://www.royal-pedic.com), we were able to effectively convey their luxury image to consumers and interior designers.